Представление новой коллекции – это всегда волнующий момент для команды Soher.
Продукция Soher нашла своё отражение на страницах известного журнала САЛОН интерьер. Panther, как одна из наиболее востребованных нашими заказчиками коллекций, выступает главным действующим лицом в статье, опубликованной в данном журнале.
Keraben is a prestigious company producing ceramic tiling made in Spain, as well as a high-quality design product model.
Last April, Keraben presented its new showroom in Nules. Its collections highlighted the elegance and richness of their materials; including the pieces of some Soher collections, they both created exclusive, luxurious, sophisticated milieus.
Soher and Keraben create milieus conveying the essence of beauty in representative, unique spaces, full of personality.
As always, Soher and its collections offer a plethora of wood finishes, unique character, and exceptional beauty that you’ll find nowhere else.
The Panther Collection is the union of high current concepts and elements of pure Art Déco, allowing us to incorporate additional elements such as Swarovski and enhance its beautiful detail. Its manufacture is the basis of traditional and artisan woodwork, giving attention to detail and selecting the best veneers and wood.
This luxury dining table celebrates the beauty of one of Mother Nature’s most favoured materials by combining some beautiful woods, comprising a glossy ebony top and a fabulous under-tier shelf is set upon a stretcher which connects the design’s tapering legs in keeping with its silhouette.
The Equus collection from Soher,which triumphs around the world, is inspired by a dressage horse.
From where did the inspiration come to create a collection of luxury furniture like those of Soher?
The idea may come from any source. It may come from a historical period, like the Royale or Imperio collections or a mythical place or that which tantalises the imagination, such as the Belle Époque or Panther collections; a form of seeing life or an exclusive setting, as it was with the case of the Dolce Vita and Origins collections. Also the nobility of horses inspires the furniture of the Equus collection from Soher
Equus, one of the most successful collections of Soher’s luxury furniture in recent times, evokes the elegance, nobility, strength and dynamism of horses. A faithful animal unlike many that has accompanied and helped humans for thousands of years. All of this is reflected in Excalibur, a dressage horse, five years owned by Francisco Simo (Soher Manager) whose path trajectory runs parallel to the success of the Equus collection.
When one glimpses Excalibur, making its first steps in the ring, one appreciates the beauty, glamour and elegance projected by its vigorous demeanour. Exactly the same happens when ones gaze travels over the decorated spaces with the high-class furniture of the Equus collection, made with selected woods and dignified materials.
Contemplating Excalibur while he performs a walking exercise, trot or gallop is a pleasure for the senses. Despite its imposing figure, the horse responds with agility and precision to the wishes of the rider, to the point of seeming fend for himself. Likewise, the Equus furniture collection combines extraordinary strength with refined inlays and hand-made reliefs also finished in gold and silver, pearls or skins, which print harmony and lightness onto the pieces.
Excalibur has excelled in the final season of dressage for its consistency, always ranking among the top and drawing stares and comments of professionals and experts in the sector. Exactly the same happens when the Equus collection is exhibited in big luxury furniture events, such as the Salone Internazionale Mobile Milano, the Saloni Worldwide Moscow or the Hábitat 2015 exposition.
Although it does not take an expert to enjoy a work of art. The public of dressage competitions are captivated by the charisma of Excalibur and the demonstrated ability to manage any situation. In the same way, customers have chosen the Equus collection as one of their favourites, and is already present in some of the most distinguished environments. Excalibur and Equus are two references in their areas that are sure to continue reaping success in the future.
Find out more details about the Equus luxury furniture collection here
It Incorporates luxury furniture of various collections to decorate this house in the capital of Morocco
Soher, the specialist in luxury environmental furniture design, has recently culminated a special outstanding Project in Morocco.The aim of this project was to furnish and decorate a family home in Casablanca, one of the four imperial cities of Morocco. This population of about 3,5 Mill., which combines economic development with historical monuments such as the Hassan II Mosque, The Corniche or Medina, is a reflection of the present day Morocco, which has also transmitted decorative tastes.
For the decoration project, the client decided to trust Soher due to of the prestige of the Spanish furniture manufacturer whose luxury products are present in the most important trade fairs of the sector and in selected homes around the world. The team of Soher began with a study of space in order to develop a decorative proposal, capable of meeting the demanding customer expectations.
This style of decoration was chosen to combine classic furniture from various from Soher in order. The house is inspired by local tradition, with large fresh and shaded areas that require different approaches. The dining room, which must comfortably accommodate a dozen people for day-to-day use as the most important family room as well as for social celebrations, has elected an impressive table that dominates the room. It is accompanied by stately but comfortable chairs, upholstered in soft colours with gold inlays that bring elegance to the whole room, but without sacrificing its practical and functional character as a space for daily use.
However, for the living room they have opted for lighter armchairs and sofas upholstered in a warm soft tones, complemented with discrete side tables. All pieces fulfil their function without sacrificing space and versatility.
Luxury furniture from Soher is also present in the design of other rooms and passageways. In this case, we have opted for items like chairs, sofas and occasional furniture that are integrated into the overall decor of the house and provide a sophisticated touch. These are select pieces of luxury furniture, made with wood, which combine the beauty, glamor and elegance that distinguish Soher.
An annual growth of 3.38% with a consistentacceptation of superior Spanish brands, such as Soher
Spanish luxury furniture brands like Soher are fashionable around the world.
The furniture industry in Spain has suffered a considerable decline due to the recession, with a fall of 60% since 2007 according to DBK. Without doubt, there is a segment within this sector which has avoided this fiasco: Luxury Furniture, which has not only been able to maintain its saleability, but it has been able to grow, thanks to demand from markets, like that of Russia. Effectively, Spanish Luxury furniture is in fashion thanks to the success of nation brands, which have been well exported, such as the Valencian Soher.
Luxury Furniture makes up to 388,000 million euros per annum around the world, according to Bloomberg and it is the second biggest category in the Luxury sector, after Fashion, cosmetics and Jewellery in agreement with Bain&Co. The advisorTechnavioestimates that the furniture industry will grow by 3.38% annually until 2018, propelled by the demand from new markets
Europe, the USA and Asia-Pacific have traditionally been the biggest markets to sell luxury furniture. Without doubt, in recent years they have taken a back seat to other countries, like Russia, Brazil, China or India. The boom in the number of millionaires explains the interesting in buying luxury furniture in these countries. In order to do this, they look increasingly towards Spain.
Our country has developed itself into an international reference in the luxury furniture industry. According to ICEZ, in 2012 Spain sold furniture outside of its borders at the value of 1,389 million euros. An increasingly important part of these exportations corresponds with the sale of luxury furniture, which is the sector that contributes a great added value, faced with the impossibility to compete in price with big global furniture manufacturers of cheap furniture, like China.
The principal clients of the manufacturers of Spanish Luxury furniture are France, Portugal, Germany, Morocco, Italy, The United Kingdom, and Russia; according to the Institute of promotion of the Region of Murcia. Without doubt the growth of the emerging markets is changing this landscape.
Russia: the market that grows the most
According to the Commercial office of Spain in Moscow, Russia has gonefrom the 16th to 11th world buyer of furniture, since 2002: a tendency that analysts anticipate will be maintained thanks to the powerful progress in the property market and to big events like the 2018 World Cup.
The demand of the Russian market is centred, above all, in luxury, quality furniture directed at the middle/upper class. Presently, the biggest exporter of furniture to the Russian market is Italy, which, in 2013 had 23% of the market and made 610 million euros. Certainly, Spain quickly climbed positions thanks to the positive approval of its products, especially wooden luxury furniture.
Luxury office furniture has wide approval in the Russian market.
The leading manufacturers of luxury furniture like Soher are enjoying the opportunity that the Russian market offers, promoting its collections in events of buyers from the country. For example, last year Soher was present in I Saloni Worldwide Moscú, dedicated to the latest news of the biggest makers of luxury furniture. Before this, Soher participated inexpositions of luxury furniture inRussian cities as an initiative of the National Association of Industries and Exporters of Spanish Furniture (ANIEME) and the Valencian Institute of Exportation (IVEX).
Also in international trade show like the recentSalón del Mueble de Milán orHábitat 2015 it’s common to find Russian buyers who are interested in luxury Spanish furniture. In Soher’s case, the products that gained the best reception were Luxury living room furniture, and luxury office furniture, from collections likeOrígenes, Panther y Equus. Thesedeal with collections of modern luxury furniture,manufactured with noble Woods of the highest quality, combining the innovative design of Soher with the hand crafted tradition of this manufacturer of luxury furniture createdin 1942.
Why do you think Spanish luxury furniture is so successful?